Articles
Your Website Is Costing You Move-Ins: A Gen Xer’s POV
Let me paint a picture. I’m 47. I’m married. I’ve got two kids, a full-time job, and a mom who
Senior Living Marketing Is Stuck in 2005: Here’s What Gen X Actually Wants
Take a look at most senior living marketing and you’ll notice something right away. It looks like it hasn’t changed
The Rise of the Modern Caregiver: How Gen X and Elder Millennials Are Making the Decisions Now
For decades, the senior living industry focused its marketing on the residents themselves. But the reality has changed. The people
Why Gen X Is Your Real Customer (And You’re Ignoring Them)
Most senior living communities are still making the same mistake. They’re spending time, money, and effort marketing to the senior
How to Talk to Your Parents About Senior Care
If you’re a Gen Xer or Millennial, odds are you’re starting to worry about your aging parents. You’re not alone.
The Silent Burden: How Gen X and Millennials Are Reshaping Senior Care
For too long, the narrative around senior care has been dominated by the Baby Boomer generation as the primary recipients