Gen X
Your Website Is Costing You Move-Ins: A Gen Xer’s POV
Let me paint a picture. I’m 47. I’m married. I’ve got two kids, a full-time job, and a mom who
Senior Living Marketing Is Stuck in 2005: Here’s What Gen X Actually Wants
Take a look at most senior living marketing and you’ll notice something right away. It looks like it hasn’t changed
The Rise of the Modern Caregiver: How Gen X and Elder Millennials Are Making the Decisions Now
For decades, the senior living industry focused its marketing on the residents themselves. But the reality has changed. The people
Why Gen X Is Your Real Customer (And You’re Ignoring Them)
Most senior living communities are still making the same mistake. They’re spending time, money, and effort marketing to the senior